Predicting Success:
Telco’s Journey to Intelligent
Service Rollout

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Case Study
Predicting Success:
Telco’s Journey to Intelligent
Service Rollout
Predictive modelling

Challenge & Opportunity

A leading telecommunications provider needed to optimise their rollout of high-value add-on services beyond their existing “triple play” offering. The business faced three key challenges

Our Approach

Discover & Diagnose

- Comprehensive market research analysis
- Customer behaviour pattern assessment
- Value proposition evaluation
- Opportunity sizing across segments

Design & Model

- Decision tree algorithm development
- Probabilistic model creation
- Data fusion methodology implementation
- Response bias control framework

Deploy & Execute

- Predictive model deployment
- Customer segmentation refinement
- Service rollout prioritisation
- Cross-sell strategy development

Optimise & Scale

- Five-year demand forecasting
- Revenue projection modelling
- Churn prediction framework
- Continuous model refinement

Results & Impact

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Key Results
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Business Outcomes
OIP 2
Solution Toolkit
Case Study

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