Your Commercial Intelligence Partners.
A senior expert network that pulls the commercial levers driving enterprise value. We cut through data, pricing and growth friction, so you get traction, not friction.
Our Story
Intelligence with an execution bias.
Most businesses with talented teams have either strong technical specialists or great commercial leaders. Rarely both, working together at pace on what matters most. The failure isn’t strategy; it’s the gap between knowing what to do and actually doing it.
The Story
We started Trellisi because we kept seeing the same pattern: businesses often with talented teams struggling to translate data into bottom-line impact. The problem is rarely a lack of capability or ambition; it's often a disconnect in alignment, experience and resourcing.
We bridge that gap. Our senior specialists unite deep analytics with commercial expertise. Like a trellis providing structure for growth, we give ambitious companies the commercial clarity, pricing confidence and growth insights needed to drive revenue and performance.
The Result
Our work doesn't end with a report. We build the capabilities required to fix today's friction and maintain momentum at scale. We hand off a business that performs better, scales faster and captures its true enterprise value.
Our Approach
Where analytical rigour meets commercial reality.
We combine the analytical depth of specialists with the commercial acumen of operators, ensuring strategy survives contact with the real world.
Our team has lived in your seat. We’ve built analytics solutions for PE portfolio companies, developed pricing strategies for scale-ups, and led commercial transformations for global enterprises. We understand high-integrity data requirements and the friction of implementing change in complex organisations.
We don’t work in isolation. We work alongside your teams to build capabilities that outlast any single project, bringing the intelligence and expertise to navigate complexity with confidence.
TRACK RECORD
Where We Make Impact.
Real results across diverse sectors and complex commercial challenges.
We’ve helped companies unlock millions in revenue and efficiency gains, achieve double-digit margin improvements, and build analytics capabilities that compound over time.
Technology & SaaS
Pricing strategies, customer analytics, growth optimisation driving Net Revenue Retention.
Industrial & Distribution
Performance analytics, pricing management, operational intelligence securing margin in complex supply chains.
Retail & E-commerce
Customer insights, promotional analytics, margin optimisation revealing true profitability drivers.
Financial Services
Risk analytics, pricing frameworks, operational efficiency navigating regulatory and market complexity.
Meet The Experts
Expert Hands on
Your Hardest Problems
Senior specialists solving the complex data, pricing and growth challenges that stall performance, so you get the traction, not the friction.
Tunde Oloruntoba
Director & Founder
Tunde partners with PE-backed portfolio companies and high-growth scale-ups to transform commercial performance at the intersection of strategy and data-led execution. With 15+ years working with clients across the UK, EMEA and US, he drives revenue growth and performance improvement by building scalable data intelligence solutions, actionable transaction analytics and high-impact pricing and monetisation models. His expertise spans B2B SaaS, Fintech, Industrials and Logistics, with a focus on rapid-impact delivery.
Core Focus: Data Intelligence • Strategic Pricing & Monetisation • Transaction Analytics • Commercial Transformation
Zoltan Fodroczi PhD
Lead Advisor
Zoltan specialises in deploying AI and Machine Learning solutions for large-scale commercial applications in prediction, optimisation and personalisation. With deep expertise across Technology, Financial Services, Healthcare and Telecoms, he bridges the gap between strategic data conceptualisation and revenue-generating products. His track record includes architecting cloud-native MLaaS platforms and scalable data lakes that turn complex prototypes into business-critical tools.
Core Focus: AI Strategy & Implementation • Predictive Modelling • Machine Learning as a Service (MLaaS) • Large-scale Optimisation
Shaham Afsar
Specialist Advisor
Shaham specialises in pricing transformation and monetisation, with over 20 years optimising revenue and profitability across global B2B SaaS and B2C markets. He focuses on designing value-based pricing frameworks and bundle strategies, integrated with technology-led GTM execution. His track record includes revitalising underperforming pricing programmes and eliminating margin leakage to drive EBITDA uplift for organisations in technology, financial services and telecom.
Core Focus: Pricing Transformation • Monetisation Strategy • Margin Optimisation • GTM Execution
Simon Metcalfe
Specialist Advisor
Simon specialises in developing marketing analytics and database strategies to maximise customer lifetime value and engagement. With over 20 years across Retail, FMCG and Telecom, he focuses on the intersection of predictive data mining and marketing automation. His solutions range from neural network-based churn mitigation to next-best-product recommendation engines, consistently unlocking incremental revenue and efficiency gains in complex, multi-product customer portfolios.
Core Focus: Marketing ROI • Customer Churn Mitigation • Predictive Segmentation • CRM Strategy
Reddy Velagala
Specialist Advisor
Reddy specialises in designing and deploying enterprise data architectures and BI solutions that serve as the foundation for commercial decision-making. A Microsoft-certified expert in Microsoft Fabric and the Azure stack, he brings over 20 years of experience across Retail, Financial Services, Healthcare and Utilities. He transforms fragmented data into governed, high-performance environments, optimising data flows and security frameworks to deliver analytics-ready foundations and business-critical insights.
Core Focus: Data Architecture & Engineering • Microsoft Fabric & Azure BI • Data Governance & Security • Performance Optimisation
Ready to Make
Sense of It All?
Let’s explore what’s possible for your situation.
Speak with an expert: 0208 004 3015
