Caring is the new marketing

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Date: 25 Jan 2021

By Trellisi

Whether retailers choose to fight it or flow with it, the disruptions of the past 18 months have created lasting change. In a recent conversation with Ad Age, Mike Menkes, SVP at Analytic Partners, and Jennifer Lee-Harrison, VP of demand generation at Carter’s Inc., discussed how the retailer is navigating these changes by using analytics to make smarter business decisions and future-proof for success. Access your copy of the video to learn more about:

What best practices to keep in mind to adapt to changing consumer behavior
How to build a culture of change within an organization
How to design the right analytics framework to gain meaningful insights
And more

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