Helping a local business reinvent itself

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Date: 25 Jan 2021

byTrellisi

Whether retailers choose to fight it or flow with it, the disruptions of the past 18 months have created lasting change. In a recent conversation with Ad Age, Mike Menkes, SVP at Analytic Partners, and Jennifer Lee-Harrison, VP of demand generation at Carter’s Inc., discussed how the retailer is navigating these changes by using analytics to make smarter business decisions and future-proof for success. Access your copy of the video to learn more about:

What best practices to keep in mind to adapt to changing consumer behavior
How to build a culture of change within an organization
How to design the right analytics framework to gain meaningful insights
And more

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Trellisi's machine learning expertise has been instrumental in helping our team gain deeper insight into customer behaviour and preferences. This has enabled us to provide more personalised recommendations and create an even better customer experience. We've seen a marked increase in average transaction value, largely driven by the exceptional precision and power of the solution provided. We're excited to continue leveraging Trellisi's expertise to further our progress!

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“The Trellisi team pulled together tons of data to cleanse, analyse and map the customer journey. The insights and new KPIs helped us prioritise actions and track performance as we improved processes to simplify the customer journey.