Enhancing Campaign Effectiveness through Customer Segmentation for a Courier and Logistics Company

Shaham is a seasoned Senior Pricing Consultant with over two decades of experience in strategic pricing, specialising in SaaS and cross-industry applications. His expertise lies in developing and executing value-based pricing strategies that significantly enhance revenue and profitability for both B2B and B2C markets
With a particular focus on bundle and package pricing, Shaham combines creative approaches with rigorous analytical methods. His collaborative management style has yielded substantial results across diverse sectors, including software, technology, information and telecom services and financial services
Shaham’s client portfolio includes notable organisations such as Board, Zellis, BT, Ricoh, RBS, HSBC, Honda, Visa and The Guardian. He has successfully led critical pricing transformations, implemented advanced pricing frameworks, and optimised operational efficiency through technology integration
His expertise in salvaging underperforming pricing programmes, minimising margin leakage and enhancing market share has consistently delivered value to his clients in dynamic global markets
MBA in Business Management and a BSc in Industrial Systems & Business Management.

Alastair empowers organisations to unlock the value of their data assets through advanced analytics, automation and AI solutions. He has years of experience in leveraging these technologies to drive digital transformation, helping clients such as the UK MoD, HSBC, EDF, John Lewis, Nike, Kingfisher, and GSK achieve meaningful, sustainable results.

From deploying intelligent automation to leveraging AI enterprise solutions – Alastair has proven expertise in helping organisations develop innovative strategies for monetising and scaling AI and analytics capabilities, giving businesses a unique competitive advantage in today’s ever-evolving market.

Danny is an expert in digital transformation and data strategy. With years of involvement in the tech industry, his most recent role was heading up the UK Ministry of Defence Digital unit as Head of Data, AI & Automation, where he established a Centre of Excellence for data governance, management, and AI strategy.

Before joining the MoD, he held senior positions within several companies, such as CGI, Logica, and Lucent Technologies, where his focus was on pushing innovation and refining policy strategies around technology, process, and people management.

As an independent consultant, Danny has been providing data-driven solutions to help organisations achieve their digital transformation objectives. With his expertise and leadership, Danny has helped businesses seeking to move forward in a digital age reach their goals in a timely and cost-effective manner.

Zoltan is an experienced Machine Learning and Data Science specialist with extensive experience in designing, deploying and managing large-scale ML applications and high-throughput data pipelines. He holds a PhD in Computer Science from the Computer and Automation Institute of the Hungarian Academy of Sciences, with a focus on solving voice recognition problems using AI and ML algorithms.

He has undertaken a range of data science projects across various industries, such as fraud detection, credit scoring and rate making in financial services; rotational churn modelling and prediction in telecoms; and campaign optimisation and customer lifetime value analytics. He’s a self-confessed data geek and committed to helping organisations realise the potential of harnessing the power of AI/ML and data science solutions to elevate business performance.

Simon Metcalfe is a highly accomplished analytics consultant and trainer with extensive experience in translating complex business problems into data-driven solutions. His impressive portfolio includes successful analytics projects such as churn modelling, customer retention, segmentation and next-best product recommendation for clients in the retail, FMCG, telecommunications, e-commerce and not-for-profit industries.

He is proficient in a variety of data analytics technologies including IBM SPSS, R, Power BI, BlenVenn (Viper), Alterian, Faststats, KXEN, SQL and GIS Tools (MapInfo, Maptitude and Microvision). His areas of expertise include data/analytical strategy development and delivery, advanced analytics, data mining, machine learning, propensity and association modelling, classification, segmentation and profiling, marketing automation systems development, campaign planning and efficacy, and GIS solutions.

Sheila is an experienced transformation consultant and process architect, with a proven track record of driving strategic transformation and process improvement across multiple sectors, such as financial services, telecom, BPO, and government.

She is highly skilled in leading and executing complex assignments to design Target Operating Models (TOMs) and implementing performance improvement initiatives from conception to full-scale operations. She has delivered projects for organisations including Capita, BT Group, Huawei, Equinity Group, and many more.

Larry is a trusted advisor in data strategy and innovation advisory, boasting a successful portfolio of leading data focused GTM initiatives across a broad range of industries. His expertise includes strategic insight, data innovation and go-to-market executions for government, education, technology, health, financial services, digital and energy.

Throughout his career, Larry has consulted with some of the world’s biggest names in business, such as EDF, NHS, Johnson & Johnson, Philips, GE Health, Astra Zeneca, BAE Systems, BT, Royal Mail, DfT, Centrica, and many more. As the founder of Inzenka Consulting, Larry and his team have helped to establish over 150 ventures, partnerships, and initiatives since 2004.

Chuks is an experienced and AWS-certified data engineer and BI architect, boasting over 10 years of expertise in data architecture design, data warehousing and business intelligence solutions.

From integration and automation to management of data pipeline for on-premise and cloud-based data sources in AWS, Azure, SQL Server and Oracle platforms, Chuks has delivered projects for a variety of companies, including NHS organisations, TfL, Capita, and more.

His impressive technical proficiency includes SQL Server, SSIS, Azure, AWS, Tableau, Power BI, SSAS Cube, SSRS, Oracle BIEE, OBIA, BI Publisher, MongoDB, QlikView, Oracle Essbase/OLAP Cube, and Hyperion. With a vast knowledge of on-premise and cloud-based data sources, Chuks provides incredible insights and technical know-how to support clients looking to execute successful data pipeline integration, automation, and management.

Reddy is a masterful problem-solver, committed to providing pragmatic solutions to complex data problems.

He is a Microsoft Certified Solutions Expert in Business Intelligence and Analytics. His extensive portfolio of accomplishments includes the successful design and delivery of software applications, databases, data integrations (ETLs), migrations, analytics, dashboards, and reporting solutions for renowned organizations such as Barclays, HP, Post Office, BET365 and JET2.

His expertise lies in the advanced technical proficiency he holds in SQL Server, SSRS, SSIS, MongoDB, Microsoft Azure, GCP, Power BI, Tableau, CRM/ERP systems and more. He has been instrumental in providing organisations with the insights they need to make data-driven decisions and drive their digital transformation initiatives. He has a proven track record of delivering successful initiatives across various industries.

John is a Machine Learning and Artificial Intelligence Solutions expert, specialising in data model design, business intelligence and AI/Machine Learning applications. With experience spanning a wide range of industries including e-commerce, retail, health, technology, and telecommunications, John has a proven track record for delivering cutting-edge data science and analytics projects with high ROI.

He has a keen understanding of the latest technology trends and applies them to create and execute data solutions and products, automate processes, and devise strategies to adopt and leverage open-source technologies.

Holding an MPhil in Computer Engineering (with majors in Neural Networks and AI) and a deferred PhD from Istanbul Technical University, John is proficient in Python, SQL, R, Matlab, C++, CNN, RNN, Tensorflow and Natural Language Processing (NLP) and Deep Learning. His insights and technical know-how ensure that clients can maximise their return on investment (ROI).

Tayo is an esteemed researcher and consultant, with extensive knowledge in incubating entrepreneurship and business management. As an Assistant Professor and researcher at one of the UK’s esteemed business schools, he brings a unique point of view to business and management topics through his thought-provoking and insightful writings.