Strategy should always come first. So why do so many data projects begin without a clear vision of the big…
Companies can create superior value through innovative pricing thinking that combines discount governance, (un)bundling, value-based segmentation, portfolio optimisation, and fundamentally…
Building a data-driven culture requires companies to recognise that excellence in data quality is no longer an afterthought, but rather…
Far too many organisations still struggle to understand and implement the real essence of a data transformation programme. Too many…