The Client
FTSE 250 postal service and courier company delivering letters and parcels across UK and internationally, seeking to enhance marketing effectiveness for their parcel holding and delivery service.
The Challenge
Limited customer insights hindered marketing effectiveness
Limited analysis and insights into customer behaviour hindered effective marketing campaign targeting for their parcel holding service.
Without meaningful customer understanding, it was impossible to plan effective campaigns, track performance, or improve service attractiveness.
What We Did
RFM segmentation with behavioural profiling
- Analysed three years of historical data including transactions, applications and demographics
- Developed RFM segmentation model using fuzzy matching to identify repeat customers and churn patterns
- Created comprehensive customer engagement strategy based on distinct behavioural profiles
- Implemented automated Power BI reporting for customer value and margin contribution
- Identified timing and relevance triggers to maximise campaign efficiency
The Impact
Targeted campaigns with precise timing triggers
16%
Projected sales uplift
12
Customer segments identified
4
Marketing streams developed
Identified 16% projected sales uplift in at-risk customer groups through targeted marketing campaigns based on 12 new customer profiles. Enhanced campaign effectiveness through precise timing triggers across four communication streams.
Similar Work
Related Case Studies
Ready to Decode Your Growth Path?
Let’s explore what’s possible for your situation.
Speak with an expert: 0208 004 3015