Decode Customer Behaviour. Capture Growth.
Revenue Volatility
Customer Blind Spots
Missed Performance Signals
Misaligned GTM Efforts
Revenue Leakage
Stalled Growth Trajectories
Revenue Stability
Journey Clarity
Actionable Insights
GTM Alignment
Value Optimised
Accelerated Growth
Growth Challenges
The Friction Holding You Back
Customers leaving, revenue bleeding.
Attrition you see too late to stop, creating revenue volatility and undermining your growth investments.
Fragmented touchpoints, customer blind spots.
Disconnected data across platforms preventing a unified customer view and journey optimisation.
Vanity metrics masking real performance signals.
Tracking numbers that look impressive but miss the truth and fail to reveal what drives customer behaviour.
Spray and pray, wasting growth spend.
Generic campaigns hitting wrong audiences because targeting is based on weak signals, not intelligence.
Opaque economics, blind allocation.
Lacking clarity on customer value and acquisition costs—leading to wasted spend and poor resource allocation.
Lagging insights, passed the moment.
Looking in the rearview mirror when you need forward visibility to spot opportunities and threats early.
Our Capabilities
Master Your Growth Path
Predict attrition before it happens.
Identify early churn signals and enable targeted interventions focused on high-value, at-risk customers.
One customer, one view.
Connect disparate data sources into unified intelligence that enables end-to-end journey mapping and insights.
Know your segments, target with precision.
Identify distinct customer segments and develop targeted strategies aligned with specific needs and behaviours.
Unit economics you can act on.
Quantify customer value, acquisition costs, and profitability drivers to guide decisions and resource allocation.
Spot expansion signals, act on timing.
Identify upselling and cross-selling opportunities through lifecycle models that pinpoint optimal moments.
Predict, don't react.
Move from reporting the past to anticipating what's coming with forward-looking customer intelligence.
Proven Results
Impact Where it Matters
SaaS & Technology Platforms
Driving revenue retention and expansion.
We build and deploy predictive models and personalisation engines that improve targeting, increase transaction value, and optimise acquisition spend.
PE Portfolio Companies
Accelerating value creation through customer intelligence.
We deliver rapid customer analytics that provide unit economics and performance clarity to support due diligence and value creation strategies.
Scale-ups & Growth Companies
Building customer intelligence for scale.
We help growth teams move beyond 'spray and pray' execution to actionable intelligence-led playbooks that drive revenue expansion.
The Expertise
Expert hands on your
hardest problems.
A specialist team solving the complex customer intelligence problems that stall growth, so you get the traction, not the friction.
Zoltan Fodroczi PhD
AI & Machine Learning
Deploys AI and Machine Learning solutions for large-scale commercial applications, architecting cloud-native MLaaS platforms and scalable data lakes across Technology, Financial Services and Healthcare.
Tunde Oloruntoba
Strategy & Analytics
Transforms commercial performance for PE-backed companies and scale-ups with 15+ years building data intelligence solutions, transaction analytics and pricing models across UK, EMEA and US markets.
Simon Metcalfe
Marketing Analytics & Customer Strategy
Customer analytics expert with 20+ years delivering retention strategies and customer engagement solutions across retail, telecommunications, and e-commerce.
Ready to Decode Your
Growth Path?
Let’s explore what’s possible for your situation.
Speak with an expert: 0208 004 3015
